New 'Buying Power of Black America' Report Shows African-American Consumers Spending More on Home Life
(ContentDesk) October 25, 2005 -- As the American economy continues to move sluggishly, African-American households are cutting back their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of The Buying Power of Black America report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and visual electronics, and contributions to churches. The report also estimates that black households collectively had earned income of $679 billion in 2004.
More than ever, African-Americans are seeking to get the most for their dollars, said Ken Smikle, president of Target Market News and publisher of the report. As they spend more time at home with their families, black consumers are focused on increasing the quality of home life. However, the fact that they are still spending more on average than whites on certain food, apparel and media-related products demonstrates that their lifestyles are not changing radically. African-American households spent more per capita than white households in the categories of food, apparel, consumer electronics, media, personal care products, gifts, telephone service and appliances. This trend is highlighted in the annually published report from Target Market News, a 17-year-old Chicago-based research and information company that specializes in tracking African-American marketing, media and consumer behavior. The Buying Power of Black America, which has been published annually for the past 12 years, is one of the most widely quoted sources of information on black consumer spending.
The report details how millions of dollars have been spent by black consumers in more than 500 categories. This change in expenditures by black consumers means that obtaining and holding on to their loyalty will be more competitive for marketers, said Smikle. This represents a time of opportunity for those companies that can demonstrate they are serious about providing value for these customers. According to the report, black households had $679 billion in earned income in 2004, an increase of 3.5% over the $656 earned in 2003.Among the products and services that showed the greatest one-year increase were sound systems (+127%), computer online services (+38%) and sports and recreational equipment (+19%), dishwashers (+ 42%), washing machines (+45%), and contributions to churches (+19%). The Buying Power of Black America, a 104-page report, is based on an analysis of expenditures reported by 3,000 black households for the Department of Commerces Consumer Expenditure Survey.For more information on obtaining The Buying Power of Black America, report contact Target Market News at 312-408-1881 or www.targetmarketnews.com..
What You Can Learn About Life From Your Children
You can learn a lot from children.The best part of all is the advice is priceless. Walls looked so much better when they are decorated with artwork. Markers and crayons work best. The living room is so much better for running around and making noise than your own bedroom. A couch is the best trampoline.
Money may not grow on trees, but it sure is always in your parents' pockets. Real life, including your love life begins in kindergarten. Parents are confusing. They tell you not to speak to strangers, then when you meet a stranger, they tell you to say hello. Saying, "You look like Patrick from SpongeBob Squarepants is really a compliment.
No matter how many times you watch the same TV show, listen to the same song, read the same book, watch the same tape or dvd, you can never really get tired of it. You can never have too many Thomas the Tank Engine trains or Hotwheels cars. Even though you have your own bed, you just have to sleep in your parents' bed. Mommy knows where...
What You Can Learn About Life From Your Children
Life insurance > What You Can Learn About Life From Your Children
Work/Life Expert Bernadette Fusaro Joins Harris, Rothenberg International, LLC.
New York, NY (ContentDesk) June 2, 2005 -- Harris, Rothenberg International (HRI), LLC, a global performance management company, today announced that Bernadette Fusaro has joined the company as Director of Work/Life Services. The former VP of Global Work/Life Strategies for Merrill Lynch will be responsible for all aspects of HRI's work/life programs and consulting services.
HRI, one of the fastest growing providers of work/life and employee assistance program (EAP) benefits in the USA, offers its work/life services as a stand-alone program or in conjunction with an EAP.
HRI's work/life services help companies increase employee engagement and recruit and retain the best employees.Prior to joining HRI, Ms. Fusaro was VP of Global Work/Life Strategies for Merrill Lynch.
She was instrumental...
Work/Life Expert Bernadette Fusaro Joins Harris, Rothenberg International, LLC.
Life insurance > Work/Life Expert Bernadette Fusaro Joins Harris, Rothenberg International, LLC.
ChicBlvd.com--New Chic Interactive Website on the Block for Women on the Road of Life
Newport Beach, CA (ContentDesk) May 5, 2006 -- Women everywhere are racing to the newest street on the block.Its ChicBlvd.coman online interactive guide for women on the road of life whether dating, getting married, having a baby and/or pursuing a career.On this popular street they can find reality videos, blogs, tips, a boutique with unique product, free prizes, ecards, inspiration, male perspective and more. The reality internet campaigns include The Diary of a Bride to Be and Diary of a Mom to Be.
ChicBlvd follows one girl on the road to marriage and one to motherhood. chicblvd.com/bridetobe.html and chicblvd.com/mothertobe.html.
Theres a humorous elementshort girlfriend tip movies produced with slapstick humor with useful tips, reinforcing the need to stay connected with ChicBlvd.
chicblvd.com/girlfriend_tip_movies.htmlThe Treasure Box section includes ChicFind, LifeCompass and Nugget of Truth by Lara Davis who provides insight and encouragement...
ChicBlvd.com--New Chic Interactive Website on the Block for Women on the Road of Life
Life insurance > ChicBlvd.com--New Chic Interactive Website on the Block for Women on the Road of Life
Seattle Author and His 'Time-Traveling' Son Ask Young Americans to Make a Choice: "To Live a Life of Purpose”
(ContentDesk) January 6, 2006 -- Author and photographer Michael S. Class has used advanced digital photography to place his twelve year-old son, Anthony, in the cockpit of the Spirit of St. Louis with Charles Lindbergh, on the moon with Neil Armstrong, and on Normandy beach on D-Day.Father and son labored for nearly four years in their garage filled with props from an army surplus store; the garage walls were covered with blue bed sheets. The result: It looks like Anthony really did meet Thomas Edison, Jonas Salk, FDR, Lou Gehrig, Charles Lindbergh, and Audie Murphy. The Web site, www.MagicPictureFrame.com, displays some of the books amazing photographs."I wanted to capture the interest of today's kids," says Class, "by turning American history into a grand time travel adventure -- with a moral lesson. The book, Anthony and the Magic Picture Frame, is recommended for young adults, Grade...
Seattle Author and His 'Time-Traveling' Son Ask Young Americans to Make a Choice: "To Live a Life of Purpose”
Life insurance > Seattle Author and His 'Time-Traveling' Son Ask Young Americans to Make a Choice: "To Live a Life of Purpose”
Coffee Cupping For The Fun Of It
Coffee cupping is a method to compare the different characteristics of a coffee bean. Cupping lets us compare different coffees against each other to evaluate the uniqueness between them. This information can give us a better understanding of each different region and their basic tastes. Having a coffee cupping party at home is a great way to socialize and enjoy coffee while evaluating and sharing thoughts on the different blends. It can be fun and a sense of adventure discovering flavors and...
coffee
Life insurance > Coffee Cupping For The Fun Of It
New Jersey Builders Association Honors Kelly Zuccarelli with the Induction into the Associate Hall of Fame and Builders Political Action Committee State House Club
Forked River, NJ (ContentDesk) May 26, 2006 -- The New Jersey Builders Association (NJBA) honored Kelly Zuccarelli, general manager and vice president of American Advantage Mortgage Company, with the induction into the Associate Hall of Fame and the Builders Political Action Committee (BPAC) State House Club. The Associate Hall of Fame Award recognizes associate members for their sustained, dedicated, quality service to the association and community. Ms. Zuccarelli, recognized industry leader,...
New Jersey Builders Association Honors Kelly Zuccarelli with the Induction into the Associate Hall of Fame and Builders Political Action Committee State House Club refinance New 'Buying Power of Black America' Report Shows African-American Consumers Spending More on Home Life
Life insurance > New Jersey Builders Association Honors Kelly Zuccarelli with the Induction into the Associate Hall of Fame and Builders Political Action Committee State House Club